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Academic Term Papers Catalog SEVEN-UP.
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| 07461. SEVEN-UP. Detailed marketing analysis of the nation's fourth-largest soft drink company. Includes history, market analysis, Seven-Up's marketing and financial strategies/problems, strategies introduced since Seven-Up was taken over by Philip Morris, relations with bottlers and retailers, advertising strategies, and recommendations for future marketing policy. 24p. 15f. 12b. 5 tables. | $133 |
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