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Academic Term Papers Catalog PROMOTIONAL CAMPAIGNS IN THE AIRLINE INDUSTRY.
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| 07605. PROMOTIONAL CAMPAIGNS IN THE AIRLINE INDUSTRY. History and summary of frequent flier and other promotions since deregulation in 1978. Gives details of TWA program, also American, Eastern, Delta, Republic, Pan Am, and United; available statistics on participation; investigates secondary market for coupons, finding 55% markup by brokers between buy/sell prices. Programs very costly to airlines, but likely to remain because of fierce competition. 12p. 21f. 19b. | $84 |
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