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MASS MARKETING COMES TO THE WINE INDUSTRY.


07132. MASS MARKETING COMES TO THE WINE INDUSTRY. Study of how major mass market corporations such as Coca-Cola and Schlitz have changed the wine industry by appealing to mass tastes through advertising and the development of light wines. Focuses on Coca-Cola's moves to introduce mass advertising, develop and market light wines; also other developments which widen the wine market. 10p. 7f. 5p.   $70
 

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