SUBJECT INDEX:
| 1. | ANTHROPOLOGY |
| 2. | ARCHITECTURE |
| 3. | ART |
| 4. | BLACK STUDIES |
| 5. | BUSINESS
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| 6. | CRIMINOLOGY
AND LAW |
| 7. | ECONOMY |
| 8. | EDUCATION |
| 10. | HISTORY |
| 11. | JOURNALISM |
| 12. | LABOR |
| 13. | LINGUISTICS |
| 14. | LITERATURE |
| 15. | MEDIA |
| 16. | MEDICINE AND HEALTH CARE |
| 17. | MUSIC |
| 18. | PHILOSOPHY |
| 19. | POLITICAL SCIENCE |
| 20. | PSYCHOLOGY |
| 21. | RELIGION |
| 22. | SOCIOLOGY |
| 23. | SCIENCE |
| 24. | WOMEN STUDIES |
| 25. | AREA STUDIES |
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Academic Term Papers Catalog MARKETING AND CULTURE.
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| 07671. MARKETING AND CULTURE. Discussion of the complex interrelationship between marketing and culture, with applications for international marketing. Includes definitions of culture, definitions of marketing, how marketing is a "sub-culture" in itself and how the two systems affect each other. Cultural factors can only be understood through empirical research; basic outlines of economic environment and distribution channels in world perspective. Four basic points in the "reality of international marketing:" Products and marketing efforts must almost always be adapted for other cultures; market research is very difficult in Third World conditions; translation of promo. materials must be checked very, very carefully; one must transcend one's own culture to understand another. 18 pages, 37 footnotes, 5 bibliographic sources. | $126 |
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