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Academic Term Papers Catalog FAST FOOD RESTAURANTS: AN INDUSTRY ANALYSIS.
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| 07320. FAST FOOD RESTAURANTS: AN INDUSTRY ANALYSIS. Analyzes fast food industry, according to Porter's Competitive Strategy, finds it showing characteristics of both fragmented and maturing industries. Includes structure of industry, table of 20 top chains, analysis of major competitors such as McDonald's, Kentucky Fried, Wendy's Jack in the Box, Long John Silver's, Church's Fried Chicken, Pizza Time; finds increasing emphasis on competition for market share, as investments in new menus, redecorating, etc., are more useful in keeping old customers than pulling in really new ones. 16p. 29f. 25b. 1 table. | $112 |
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