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Academic Term Papers Catalog CONSUMER TRENDS IN THE ALCOHOLIC BEVERAGE MARKET.
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| 07131. CONSUMER TRENDS IN THE ALCOHOLIC BEVERAGE MARKET. Overview of the return to taste that has shake this market in recent years, influence of demographics (baby-boom generation) and related changes behind the trends to lighter drinks. Also covers the older, heavier drinker; increased importance of females and minorities in this market; two brands successfully appealing to younger drinkers; appeals to sports and sexuality; possible trends for the remainder of 1980s. 19p. 38f. 18b. | $133 |
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