SUBJECT INDEX:
| 1. | ANTHROPOLOGY |
| 2. | ARCHITECTURE |
| 3. | ART |
| 4. | BLACK STUDIES |
| 5. | BUSINESS
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| 11. | JOURNALISM |
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| 15. | MEDIA |
| 16. | MEDICINE AND HEALTH CARE |
| 17. | MUSIC |
| 18. | PHILOSOPHY |
| 19. | POLITICAL SCIENCE |
| 20. | PSYCHOLOGY |
| 21. | RELIGION |
| 22. | SOCIOLOGY |
| 23. | SCIENCE |
| 24. | WOMEN STUDIES |
| 25. | AREA STUDIES |
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Academic Term Papers Catalog ATARI INC.: CHALLENGES AND SUCCESSES.
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| 07417. ATARI INC.: CHALLENGES AND SUCCESSES. Good brief history of this video game and computer company which symbolizes the post-industrial era in American business. Includes Atari's beginnings on a $500 investment and early phases as a pinball machine middleman; the success of Pong as an arcade game; near failure in the second year; success of Pong as home video game; takeover by Warner Communications to finance expansion as major consumer goods company; pioneering of home video game console and cartridges; personality conflicts in top management and exit of found Bushnell; video game explosion of 1979-81; losses in computer division; the crisis of 1982 Christmas season; the move of production to Asia. Concludes that a company with over 50% market share in its primary market of game consoles and cartridges, and with $100 million research budget, should not be written off because of one bad year. 9p. 18f. 14b. | $63 |
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