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ANALYZING CONSUMER DISSATISFACTION FROM BOTH A MARKETING AND CONSUMER PERSPECTIVE.


07014. ANALYZING CONSUMER DISSATISFACTION FROM BOTH A MARKETING AND CONSUMER PERSPECTIVE. The accumulation of individual consumer dissatisfactions has led to the modern political consumer movement; but from a marketing perspective; dissatisfaction represents an opportunity to improve products and services to insure business success in the future. 5p. 6f. 3b.   $35
 

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