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Academic Term Papers Catalog ANALYSIS OF AN ADVERTISING CAMPAIGN: BURGER KING'S "MESSAGE FOR GROWNUPS.
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| 07663. ANALYSIS OF AN ADVERTISING CAMPAIGN: BURGER KING'S "MESSAGE FOR GROWNUPS. This analytical study of Burger King's 1982 national television campaign examines the competitive position of Burger King and its rivals, the target market and the message of the advertisement, and the effectiveness of the campaign. 8p. 17f. 5b. | $56 |
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