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| 06201. SALESMANSHIP. Excellent discussion of the problems of the high technology salesman in the modern environment. The increasing emphasis on serving the customer's needs, dealing with highly educated, technically aware customers. How companies like DuPont and Hewlett-Packard have adapted; long discussion of potential problems facing the salesman. 11 pages, 8 footnotes, 5 bibliographic sources. | $77 |
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