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Academic Term Papers Catalog MARKETING RESPONSES IN THE ICE CREAM NOVELTY INDUSTRY.
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| 06318. MARKETING RESPONSES IN THE ICE CREAM NOVELTY INDUSTRY. The controversy over the nutritional value of ice cream, the industry's product development techniques, and its marketing strategies with regard to inflation and food value factors are all reviewed in this general case study. 10p. 7f. 5b. | $70 |
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