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The Saturday Evening Post.


05371. The Saturday Evening Post.

A paper explaining the demise of the S.E.P. due to the rise of T.V. in the l950's. The magazine's history under the editorship of Lorimer in 1898 is documented including the development of its distinct American philosophy of free enterprise and anti-Communist sentiment, culminating in support for Eisenhower's presidential campaign. The "Post's" decline in the age of mass TV advertising and its involvement in several expensive law suits is described. 14 pages, 11 footnotes, 9 bibliographic sources.
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