TIVO IN 2002: CONSUMER BEHAVIOR HARVARD CASE STUDY 502062.

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TIVO IN 2002: CONSUMER BEHAVIOR HARVARD CASE STUDY 502062.

18180. TIVO IN 2002: CONSUMER BEHAVIOR HARVARD CASE STUDY 502062. This paper provides a case study analysis and a case solution to a popular Harvard Business School marketing case study (502062) by Wathieu and Zoglio on customized TV company TiVo in 2002. The case focuses on consumer behavior and the difference between converted TiVo users and skeptics. The case analysis includes problem statement, analysis, assessment of alternatives, recommendations and implementation plan. KEYWORDS: case studies tivo 2002 marketing strategy consumer behavior new product planning advertising television direct video recorders dvr case solution. Written 2008. APA Style. 10 pages, 11 footnotes, 6 bibliographic sources.

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