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THE ETHICAL ISSUE OF ADVERTISING TO CHILDREN.


18216. THE ETHICAL ISSUE OF ADVERTISING TO CHILDREN. This paper discusses the arguments for and against the practice of advertising to children. Topics of special concern, such as food ads and health, gender stereotypes, and online advertising, are also addressed. Although there are ethical problems with children’s ads, this does not mean that they should be banned. Rather, it is argued that there is a need for more industry self-regulation and for more parental responsibility. KEYWORDS: advertising ethics children health gender Internet. MLA Style - footnotes in text. 16 pages, 44 footnotes, 14 bibliographic source.   $112
 

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