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SOUTHWEST AIRLINES 2002: AN INDUSTRY UNDER SIEGE HARVARD CASE STUDY 9-803-133.


18167. SOUTHWEST AIRLINES 2002: AN INDUSTRY UNDER SIEGE HARVARD CASE STUDY 9-803-133.

This paper provides a Berkeley Research case analysis and case solution to a 2003 Harvard Business School strategic management case study by James Heskett (9-803-133) on Southwest Airlines. The case concerns the challenges Southwest faces in the post-911 operating environment given the security issues and general airline industry malaise. The case analysis includes problem identification, environmental and competitive analysis, SWOT analysis, identification and assessment of strategic alternatives, strategic recommendations, and an implementation plan. APA Style. 11 pages, 12 footnotes, 8 bibliographic sources. 3,097 words.

TAGS: case studies airline industry competition strategy southwest airlines corporate culture customer service air security September 11 case solution

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