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RACHEL RAY: COOKING UP A BRAND HARVARD BUSINESS SCHOOL CASE STUDY 9-409-011.

18299. RACHEL RAY: COOKING UP A BRAND HARVARD BUSINESS SCHOOL CASE STUDY 9-409-011.

This paper provides a case analysis and case solution to a brand management case study by Boris Groysberg and Kerry Herman concerning Rachael Ray and her cooking show and related brands and products. The case focuses on the challenges of successfully managing and sustaining the Rachael Ray brand. The paper includes problem identification, problem analysis, identification and assessment of alternatives, recommendations, and implementation plan. KEYWORDS: Rachael ray cooking case study case solution media markets brand management business building career planning. APA Style. 11 pages, 12 footnotes, 7 bibliographic sources. 2,988 words.

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