SUBJECT INDEX:
| 1. | ANTHROPOLOGY |
| 2. | ARCHITECTURE |
| 3. | ART |
| 4. | BLACK STUDIES |
| 5. | BUSINESS
|
| 6. | CRIMINOLOGY
AND LAW |
| 7. | ECONOMY |
| 8. | EDUCATION |
| 10. | HISTORY |
| 11. | JOURNALISM |
| 12. | LABOR |
| 13. | LINGUISTICS |
| 14. | LITERATURE |
| 15. | MEDIA |
| 16. | MEDICINE AND HEALTH CARE |
| 17. | MUSIC |
| 18. | PHILOSOPHY |
| 19. | POLITICAL SCIENCE |
| 20. | PSYCHOLOGY |
| 21. | RELIGION |
| 22. | SOCIOLOGY |
| 23. | SCIENCE |
| 24. | WOMEN STUDIES |
| 25. | AREA STUDIES |
Find Academic, Research, College, and University Term Papers Search Our Catalog For A Term Paper, Book Report, Case Study or Essay. We Provide Custom
Research, Term Paper Writing, Pre-written Reports and Editing... |
| "$name" TERM PAPERS |
|
Academic Term Papers Catalog NIKE’S MARKETING OF THE MICHAEL JORDAN BRAND.
|
||||||
18553. NIKE’S MARKETING OF THE MICHAEL JORDAN BRAND.This paper discusses how the Michael Jordan brand has been marketed by Nike Inc. Since the introduction of the Air Jordan sneaker in 1986, Jordan’s athletic shoes have been marketed as high-price status items. Over the years, the brand has diversified to include other kinds of athletic products as well as a line of fashion apparel. An attempt has also been made to expand beyond the target market of young males to attract other kinds of consumers, such as women and fans of hip-hop music. It is argued that marketing success has come through the use of celebrity appeals, catchy ads and promotions, and “street level” campaigns. The paper concludes that Nike’s handling of the Jordan brand provides insight into the best practices for marketing athletic shoes as well as other kinds of products. KEYWORDS: marketing Nike Michael Jordan shoes fashion. APA Style. 11 pages, 26 footnotes, 10 bibliographic sources. 2,703 words |
$77 |
|||||
Copyright 1998 - 2009 |
||||||
