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MICROSOFT IN CHINA AND INDIA, 1993-2007 HARVARD CASE STUDY 9-708-444.


18193. MICROSOFT IN CHINA AND INDIA, 1993-2007 HARVARD CASE STUDY 9-708-444. This paper provides a case study analysis and case solution to a 2007 Harvard Business School global business and strategic management case study (9-708-444) by Tarun Khanna and Prithwiraj Choudhury. The case focuses on Microsoft’s international expansion into China and India during the period 1993-2007, considering the problems that multinational firms face in emerging markets. The case analysis includes problem statement, analysis, assessment of alternatives, recommendations and implementation plan. KEYWORDS: case studies microsoft india china globalization international expansion strategy emerging nations case solution. Written 2008. 11 pages, 11 footnotes, 8 bibliographic sources.   $77
 

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