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MICHAEL DELL AND LEADERSHIP AT DELL COMPUTER CORP.

18700. MICHAEL DELL AND LEADERSHIP AT DELL COMPUTER CORP.

This paper explores Michael Dell’s leadership of Dell Computer, considering both his role in making Dell into a highly successful company and his new role in attempting to execute a turnaround at Dell. Emphasis is placed on Dell’s atypical leadership style, his success in leading his company through the implementation of a revolutionary new business model, and the tough challenges Michael Dell faces now that he has resumed command at Dell Computer. KEYWORDS: atypical leaders leadership dell built to order turnaround management innovation managers. 12 pages, 64 footnotes, 29 bibliographic sources. 3,050 words.

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