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MCDONALD’S: IS CHINA LOVIN’ IT? UNIVERSITY OF HONG KONG BUSINESS CASE STUDY 9-HKU-802.

18396. MCDONALD’S: IS CHINA LOVIN’ IT? UNIVERSITY OF HONG KONG BUSINESS CASE STUDY 9-HKU-802.

This paper provides a case analysis and case solution to a strategic management and marketing case study from Hong Kong University (available from the Harvard website as 9-HKU-802) by Stephen Ko and Claudia Woo concerning McDonald’s experience in mainland China since its entry into the Chinese market in 1990. The paper includes problem identification, problem analysis with SWOT PEST, and Porter’s Five Forces analysis, identification and assessment of alternative solutions, and recommendations. KEYWORDS: mcdonald’s china case study case solution management and culture Chinese fast food swot pest five forces competitive analysis strategy strategic management. Harvard Style. 12 pages, 10 footnotes, 7 bibliographic sources.

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