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MCDONALD’S: IS CHINA LOVIN’ IT? UNIVERSITY OF HONG KONG BUSINESS CASE STUDY 9-HKU-802.


18396. MCDONALD’S: IS CHINA LOVIN’ IT? UNIVERSITY OF HONG KONG BUSINESS CASE STUDY 9-HKU-802.

This paper provides a Berkeley Research case analysis and case solution to a strategic management and marketing case study from Hong Kong University (available from the Harvard website as 9-HKU-802) by Stephen Ko and Claudia Woo concerning McDonald’s experience in mainland China since its entry into the Chinese market in 1990. The paper includes problem identification, problem analysis with SWOT PEST, and Porter’s Five Forces analysis, identification and assessment of alternative solutions, and recommendations. KEYWORDS: mcdonald’s china case study case solution management and culture Chinese fast food swot pest five forces competitive analysis strategy strategic management. APA Style. 12 pages, 17 footnotes, 8 bibliographic sources. 3750 words.
About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.
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