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HONG KONG DISNEYLAND IVEY SCHOOL OF BUSINESS CASE STUDY 907M13.


18373. HONG KONG DISNEYLAND IVEY SCHOOL OF BUSINESS CASE STUDY 907M13.

This paper provides a Berkeley Research case analysis and case solution to an Ivey School of Business case study (907M13 on the Harvard Business website) by Michael N. Young and Donald Liu on Hong Kong Disneyland. The focus of this graduate level case study is on Disney’s efforts to open its third park outside the U.S. Background on the successful Tokyo Disneyland and the less successful Disneyland Paris is provided. The paper includes problem statement, problem analysis, identification and assessment of alternatives, recommendations, and implementation plan. KEYWORDS: case studies case solution Hong Kong Disneyland competition operations management global economy globalization. APA Style. 11 pages, 14 footnotes, 8 bibliographic sources. 3,670 words.
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