GOOGLE, INC.: FIGURING OUT HOW TO DEAL WITH CHINA CASE STUDY BAB131.

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GOOGLE, INC.: FIGURING OUT HOW TO DEAL WITH CHINA CASE STUDY BAB131.

18250. GOOGLE, INC.: FIGURING OUT HOW TO DEAL WITH CHINA CASE STUDY BAB131. This paper provides a case analysis and case solution to a 2007 Harvard Business School/Babson College strategic management case study on Google in the Chinese Internet search market. The time is mid-2005 and Google is confronted with the problem of whether or not to directly enter the Chinese search engine market and how to deal with Chinese government censorship and other restrictions placed on Chinese Internet users. The analysis includes an introduction and background section, problem statement, identification of main issues, SWOT analysis, identification and assessment of strategic alternatives, recommendations, and implementation and evaluation plan. KEYWORDS: case study google china market strategy strategic management business ethics don’t be evil corporate culture values. Written 2008. APA Style. 10 pages, 18 footnotes, 9 bibliographic sources. 2773 words.

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