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GES IMAGINATION BREAKTHROUGHS: THE EVO PROJECT HARVARD CASE STUDY 907048.


18291. GES IMAGINATION BREAKTHROUGHS: THE EVO PROJECT HARVARD CASE STUDY 907048.

This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School change management case study by Christopher A. Bartlett, Nicole Bennett and Brian J. Hall on the development of innovative new projects at GE. The case focuses on the launch of innovative products in the GE Transportation unit. The paper includes problem statement, problem analysis with SWOT, identification and assessment of alternatives, and recommendations. KEYWORDS: case studies case solution general electric ge innovation change management growth strategy marketing management corporate vision. APA Style. 12 pages, 7 footnotes, 6 bibliographic sources. 3,658 words.
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