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Declining Newspaper Readership: Causes and Consequences.


18306. Declining Newspaper Readership: Causes and Consequences.

This paper provides an overview and analysis of the scope, causes and consequences of declining newspaper readership in the United States. Following a profile of the phenomenon of declining readership, including a discussion of demographic differences in readership levels, the paper looks into the likely causes of the decline as well as considering the consequences and collateral effects of readership decline, including declining circulation, shrinking advertising revenues and increased layoffs of newspaper employees. In examining the consequences of declining readership levels, the paper also considers newspapers’ responses to the problem (moving to online newspapers, free newspapers, new formats, citizen journalists and reader input, greater emphasis on entertainment, etc.). The conclusion speculates on the future of the newspaper and argues that the traditional print newspaper as we know it today is doomed to extinction within the next few decades. KEYWORDS: newspapers readership circulation alternative media young readers Internet blogsphere. MLA Style. 12 pages, 49 footnotes, 23 bibliographic sources. Includes an annotated bibliography. 3,284 words (exclusive of annotated bibliography).
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