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DIRECT MAIL CAMPAIGN FOR A NON-PROFIT.


18115. DIRECT MAIL CAMPAIGN FOR A NON-PROFIT. This paper describes a proposal for a direct mail campaign to increase donor contributions and raise awareness for Pine Street Inn, an organization that provides services to homeless persons in the New England region. Topics include objectives, audience, timing, budget, strategy, letter design, and methods for evaluating the campaign's effectiveness. KEYWORDS: marketing direct mail nonprofit organization homeless Pine Street Inn. Written 2006. MLA Style. 11 pages, 20 footnotes, 8 bibliographic sources. 2,622 words.   $77
 

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