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COLA WARS CONTINUE: COKE AND PEPSI IN 2006 HARVARD CASE STUDY 9-706-447.

18165. COLA WARS CONTINUE: COKE AND PEPSI IN 2006 HARVARD CASE STUDY 9-706-447.

This paper provides a case analysis and case solution to a 2006 Harvard Business School strategic management case study by Yoffie and Slind (9-706-447) that looks at the soft drink industry structure and competitive strategy of Coca-Cola and Pepsi through 100 years of rivalry. The analysis includes identification of major issues/concerns, PEST analysis, SWOT analysis for both Coke and Pepsi, Porter Five Forces analysis, assessment of alternative strategies for the two market leaders, and strategic recommendations and rationale. KEYWORDS: business history competition competitive strategy corporate strategy distribution channels industry analysis industry structure international business market structure suppliers globalization soft drinks case solution. Written 2008. APA Style. 11 pages, 22 footnotes, 12 bibliographic sources. 3,117 words.

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