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Academic Term Papers Catalog CARNIVAL CRUISE LINES HARVARD CASE STUDY 9-806-015.
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| 18173. CARNIVAL CRUISE LINES HARVARD CASE STUDY 9-806-015. This paper presents a case study analysis of a Harvard Business School marketing and customer relations management case study (9-806-015) by Lynda M. Applegate, Robert J. Kwortnik, and Gabriele Piccolio on Carnival Cruise Lines. The case analysis includes problem statement, analysis, assessment of alternatives, recommendations and implementation plan. KEYWORDS: case studies carnival cruise leisure cruise industry customer relations management data management customer loyalty retention pricing. Written 2008. APA Style. 11 pages, 26 footnotes, 11 bibliographic sources. | $77 |
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