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CAMBRIAN HOUSE HARVARD BUSINESS SCHOOL CASE STUDY 9-608-016.


18355. CAMBRIAN HOUSE HARVARD BUSINESS SCHOOL CASE STUDY 9-608-016.

This paper provides a case analysis and case solution to a marketing case study by Peter A. Coles, Karim R. Lakhani and Andrew McAfee concerning Cambrian House, a company which markets internet-based products and services and relies entirely on its user community for its new product development process. The case focuses on the company’s possible deployment of a prediction market to deeper user involvement. The paper includes problem identification, problem analysis and identification of main issues, identification and assessment of alternative solutions, recommendations, and implementation plan. KEYWORDS: case study case solution distributed knowledge market mechanisms prediction market product innovation internet consumer involvement market analysis brainstorming. APA Style. 10 pages, 6 footnotes, 5 bibliographic sources.
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