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Academic Term Papers Catalog A STRATEGIC AUDIT OF MAYTAG CORPORATION, 2002.
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| 18300. A STRATEGIC AUDIT OF MAYTAG CORPORATION, 2002. This strategic audit draws on information found in Hunger’s (2002) case, “Maytag Corporation 2002: Focus on North America”, with updates on Maytag’s position from the time of the case date (May 2, 2002) through the end of FY 2005, just prior to Maytag’s ultimate acquisition by Whirlpool in April of 2006. The audit considers current performance, corporate objectives, mission, policies, organizational structure, management, strengths and weaknesses, threats and opportunities, and strategies. Specific recommendations are made on revising Maytag’s strategies and operations to fit with new challenges and opportunities. KEYWORDS: case studies appliance industry maytag strategic management. Written 2007. APA Style. 23 pages, 22 footnotes, 21 bibliographic sources. 6,428 words. | $133 |
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