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ANNOTATED BIBLIOGRAPHY FOR ALPEN BANK: LAUNCHING THE CREDIT CARD IN ROMANIA HARVARD CASE STUDY.


18618. ANNOTATED BIBLIOGRAPHY FOR ALPEN BANK: LAUNCHING THE CREDIT CARD IN ROMANIA HARVARD CASE STUDY.

This paper provides an ANNOTATED BIBLIOGRAPHY for a case study analysis and solution to a Harvard Business School marketing case study on Romanian-based Alpen Bank and its decision to launch a consumer credit card in Romania. A brief description and critique of each source cited is provided. NOTE: THIS IS NOT A CASE SOLUTION, IT IS AN ANNOTATED BIBLIOGRAPHY FOR THE CASE. PLEASE SEE OUR PAPER 18593 (FOLLOW LINK BELOW) FOR A COMPLETE SOLUTION TO THIS CASE STUDY ON ALPEN BANK. 17 pages, 0 footnotes, 15 bibliographic sources.

TAGS: Alpen Bank, Harvard case study solution, credit card marketing, emerging markets, Romania, banking sector, consumer finance, annotated bibliography.

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