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AARP AND AARP SERVICES, A MULTI-SECTOR APPROACH TO SOCIAL CHANGE STANFORD CASE STUDY S191.


18196. AARP AND AARP SERVICES, A MULTI-SECTOR APPROACH TO SOCIAL CHANGE STANFORD CASE STUDY S191. This paper provides a case study analysis and a case solution to a 2007 Stanford University organization management case study (S191 from Harvard Business School Publishing) on the American Association of Retired Persons (AARP), one of the nation’s largest non-profit corporations. The case considers branding, image, culture, and strategy at AARP and its affiliated AARP Services organization. The case analysis includes problem statement, analysis, assessment of alternatives, and recommendations. KEYWORDS: case studies stanford retired persons aarp nonprofit organization strategy branding public relations case solution. Written 2008. 10 pages, 7 footnotes, 5 bibliographic sources.   $70
 

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