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Academic Term Papers Catalog VALUJET: DISASTER IN THE EVERGLADES CASE STUDY.
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| 17423. VALUJET: DISASTER IN THE EVERGLADES CASE STUDY. This paper provides an analysis and a case solution to a University of Notre Dame case study on Atlanta-based discount airline ValuJet and its efforts to reinvent itself as AirTran airlines in the aftermath of a devastating May 1996 crash that killed 110 persons. Includes case summary, problem identification, identification of critical issues, alternative solutions, and recommendations and implementation plan. Discusses the need for AirTran to distance itself from ValuJet’s bad reputation and the reasons for ValuJet’s problems. KEYWORDS: discount airlines crisis management air disaster low cost strategy case solution corporate image transformation business ethics. 5 pages, 0 footnotes, 0 bibliographic sources. 1,131 words. | $35 |
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