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Academic Term Papers Catalog PORTUGUESE SOLID WASTE RECYCLING: MARKET ENTRY STRATEGY.
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| 17178. PORTUGUESE SOLID WASTE RECYCLING: MARKET ENTRY STRATEGY. Taking the perspective of an American firm considering investment prospects in Portugal, this paper presents a S.W.O.T. (Strengths-Weaknesses-Opportunities-Threats) analysis of Portugal. Part 1 provides a general overview of the Portuguese market and business climate, focusing on general strengths, weaknesses, opportunities and threats from the perspective of the American investor. Specific high-potential areas for investment are identified and one area – solid waste recycling – is selected for further investigation. Part 2 provides a brief overview of the solid waste recycling market in Portugal. Drawing on the analysis from Parts 1 and 2, Part 3 presents a summary SWOT analysis for an American solid waste recycling firm planning on entering the Portuguese market. Keywords: Portugal country risk assessment investment solid waste industry recycling SWOT. Written 2004. 12 pages; 35 footnotes; 13 bibliographic sources. 3,261 words. | $84 |
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