SUBJECT INDEX:
| 1. | ANTHROPOLOGY |
| 2. | ARCHITECTURE |
| 3. | ART |
| 4. | BLACK STUDIES |
| 5. | BUSINESS
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| 6. | CRIMINOLOGY
AND LAW |
| 7. | ECONOMY |
| 8. | EDUCATION |
| 10. | HISTORY |
| 11. | JOURNALISM |
| 12. | LABOR |
| 13. | LINGUISTICS |
| 14. | LITERATURE |
| 15. | MEDIA |
| 16. | MEDICINE AND HEALTH CARE |
| 17. | MUSIC |
| 18. | PHILOSOPHY |
| 19. | POLITICAL SCIENCE |
| 20. | PSYCHOLOGY |
| 21. | RELIGION |
| 22. | SOCIOLOGY |
| 23. | SCIENCE |
| 24. | WOMEN STUDIES |
| 25. | AREA STUDIES |
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Academic Term Papers Catalog NIKE: GLOBAL STRATEGY.
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| 17463. NIKE: GLOBAL STRATEGY. This paper provides an overview and analysis of Nike’s utilization of innovative and at times ruthless business strategies to establish its commanding position in the global sports footwear and apparel market. Following an overview of the company and a discussion of Nike’s historical strategies, the analysis considers specific prototypical examples of Nike’s market-dominating strategies, including ambush marketing tactics, reliance on superstar endorsements, paradoxical marketing tactics, and controversial labor cost-cutting strategies. KEYWORDS: athletic shoes athletic apparel sportswear sneakers sports star endorsements sweatshops guerilla marketing ambush marketing. Written 2005. APA Style. 10 pages, 58 footnotes, 25 bibliographic sources. 2,445 words. | $70 |
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