MICROSOFT’S MARKETING ORIENTATION.

SUBJECT INDEX:

1.	ANTHROPOLOGY
2.	ARCHITECTURE
3.	ART
4.	BLACK STUDIES
5.	BUSINESS
6.	CRIMINOLOGY AND LAW
7.	ECONOMY
8.	EDUCATION
10.	HISTORY
11.	JOURNALISM
12.	LABOR
13.	LINGUISTICS
14.	LITERATURE
15.	MEDIA
16.	MEDICINE AND HEALTH CARE
17.	MUSIC
18.	PHILOSOPHY
19.	POLITICAL SCIENCE
20.	PSYCHOLOGY
21.	RELIGION
22.	SOCIOLOGY
23.	SCIENCE
24.	WOMEN STUDIES
25.	AREA STUDIES

30,000 Term Papers
To Choose From..

Find Academic, Research, College, and University Term Papers

Search Our Catalog For A Term Paper, Book Report, Case Study or Essay.

We Provide Custom Research, Term Paper Writing, Pre-written Reports and Editing...

"$name" TERM PAPERS

Academic Term Papers Catalog

MICROSOFT’S MARKETING ORIENTATION.

17430. MICROSOFT’S MARKETING ORIENTATION. This paper provides a critical overview and analysis of the current marketing orientation of Microsoft. The extent to which Microsoft manifests a market orientation and/or adopts the characteristics and strategies of a market-driven company is evaluated. The paper considers how successful Microsoft is in terms of ensuring that factors in its external environment and the various market actors with which it relates are accommodated within its marketing strategy. Also considered is how successful Microsoft appears to be in ensuring cross-functional responsibility for marketing operations within and across its own sub-units and departments. Prior to examining Microsoft’s marketing orientation in detail, the concept of a market-oriented firm is defined and a brief overview of Microsoft’s current operations and structure is presented. The paper concludes with recommendations to Microsoft management on the future development of market-driven strategies aimed at securing Microsoft’s sustained competitive advantage. KEYWORDS: Microsoft software competition strategy marketing. Written 2005. 15 pages, 53 footnotes, 33 bibliographic sources. 3,457 words.

$105