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Academic Term Papers Catalog MARKET RESEARCH AT MOTOROLA.
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| 17318. MARKET RESEARCH AT MOTOROLA. This paper assumes that the management at Motorola’s mobile phone division is seeking bids for a research agency to conduct a program of research which will explore customer needs and provide guidelines for future product development. The paper first provides a research brief, written from the perspective of Motorola’s marketing management and describing the research needs, objectives and budget. Following this, the paper presents a research proposal from a marketing research agency. The proposal provides background information on the mobile phone industry with a focus on the UK market, sets forth research objectives, and includes a budget and timetable. KEYWORDS: mobile phones marketing market research cell phone industry Motorola. Written 2005. 13 pages, 7 footnotes, 7 bibliographic sources. 3,045 words. | $91 |
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