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MARKETING RESEARCH INDUSTRY.


17316. MARKETING RESEARCH INDUSTRY. Written as part of an induction/orientation program for a company’s new marketing research trainees and recruits, this paper provides a brief introduction and overview to the market research industry. Includes a discussion of the stages of the marketing research process, the procedures for selecting a marketing research supplier, and ethics and social responsibility issues. KEYWORDS: market research industry new employee orientation. Written 2005. 5 pages, 0 footnotes, 0 bibliographic sources. 1,095 words.   $35
 

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