INTERNATIONAL EXPANSION OF AT&T BROADBAND TO KUWAIT: COUNTRY RISK ASSESSMENT & BUSINESS PLAN.

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INTERNATIONAL EXPANSION OF AT&T BROADBAND TO KUWAIT: COUNTRY RISK ASSESSMENT & BUSINESS PLAN.

17386. INTERNATIONAL EXPANSION OF AT&T BROADBAND TO KUWAIT: COUNTRY RISK ASSESSMENT & BUSINESS PLAN. This paper presents a country/market risk analysis and business plan for AT&T Broadband expansion into Kuwait. The investigation begins with a country risk analysis, looking at the economic, political, legal, social, and cultural environment in Kuwait. This is followed by a market analysis which provides an overview of the broadband market in general and considers the particular potential of the broadband market in Kuwait. Subsequent sections provide recommendations for mode of entry; currency and financial risk management; marketing; general operations; and management. The investigation concludes with preliminary financial projections related to initial capital requirements, operating expenses, and projected revenues. KEYWORDS: county risk assessment Kuwait broadband market plan. Written 2003. MLA Style. 22 pages, 71 footnotes, 39 bibliographic sources. 6,704 words.

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