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Academic Term Papers Catalog GINO SA: DISTRIBUTION CHANNEL MANAGEMENT (1) IVEY CASE STUDY 902A13.
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| 17402. GINO SA: DISTRIBUTION CHANNEL MANAGEMENT (1) IVEY CASE STUDY 902A13. This paper analyzes and presents a case solution to a Richard Ivey School of Business (University of Western Ontario) international marketing management case (902A13) by Terry H. Deutscher and Alan Wenchu Yang involving Gino Burner Co., a Paris-based manufacturer of burners. The case concerns a problem in distribution channel management in Gino’s Chinese operations. Taking the perspective of the Marketing Manager charged with assessing the situation and making recommendations, the problem is analyzed, alternative courses of action are identified and evaluated, and support is offered for the recommended alternative. KEYWORDS: ivey harvard case study international marketing case study international distribution management case studies emerging markets globalization Chinese market case solution. 12 pages, 14 footnotes, 11 bibliographic sources. 2,839 words. | $84 |
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