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Academic Term Papers Catalog FEDEX IN CHINA.
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| 17751. FEDEX IN CHINA. This paper provides an overview and analysis of how Memphis, Tennessee-based express delivery leader FedEx competes in China. Following an overview of the company and its general marketing strategy, along with a discussion of FedEx’s China operations and China marketing strategy to date, the paper raises and examines critical issues related to the company’s China marketing efforts and then makes recommendations on strategic direction and specific actions for implementation. The analysis of FedEx in China reveals that the company faces two especially critical issues: 1) How can FedEx best stave off increasing competition from its key rivals and maintain its current leadership position in air cargo international express delivery from China? and 2) Once FedEx has completed its buyout of its Chinese joint venture partner, how can FedEx best approach competing in China’s risky, highly competitive and potentially highly lucrative domestic express delivery market? It is recommended that FedEx leverage its strong position with regard to Chinese air cargo holdings and routes and its good relations with North American and European businesses to continue aggressive expansion of the international component of the Chinese market. It is forecast that FedEx will achieve a dominant position in the overall Chinese international express market within ten years. In terms of the domestic Chinese market, it is recommended that FedEx proceed with extreme caution, building relationship with Chinese businesses through offering value-added services. FedEx must view the domestic market as a long-term investment. KEYWORDS: express delivery service marketing china federal express fedex Chinese market entry global strategy. Written 2006. APA Style. 14 pages, 132 footnotes, 54 bibliographic sources. 4,750 words. | $98 |
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