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COMPARISON OF FOUR NORTH AMERICAN SHOPPING MALLS.


17173. COMPARISON OF FOUR NORTH AMERICAN SHOPPING MALLS. This paper explores the meaning and importance of shopping malls through a comparison of four North American malls: 1) Mall of America (Bloomington, Minnesota); 2) West Edmonton Mall (Edmonton, Alberta); 3) Woodbury Commons Premium Outlets (Central Valley, New York); and 4) Westfarms Mall (West Hartford, Connecticut). Following a general discussion on the development of shopping malls and their importance, the paper compares and contrasts the four shopping malls in terms of their respective marketing strategies, consumer behavior, social class, and psychographics. Keywords: shopping malls consumerism marketing consumer behavior. Written 2004. 15 pages; 59 footnotes; 23 bibliographic sources. 4,340 words.   $105
 

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