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“CATEGORY KILLERS” BY ROBERT SPECTOR.


17282. “CATEGORY KILLERS” BY ROBERT SPECTOR. This paper provides a summary and analysis of Robert Spector’s book about “big box” discount retailers (e.g., Toys R Us, Best Buy, etc.) which specialize in a particular category of product and come to dominant the competition by offering their customers everyday low prices. Includes a summary and discussion of each section of the book, focusing on Part Two, which explains why the category killers dominate their competitors. KEYWORDS: retail specialty stores competition big box. Written 2005. 8 pages, 20 footnotes, 1 bibliographic source. 2,011 words.   $56
 

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