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Academic Term Papers Catalog BUSINESS PLAN: MARKETING A LOW-FAT PRODUCT TO CHINESE CHILDREN.
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| 17134. BUSINESS PLAN: MARKETING A LOW-FAT PRODUCT TO CHINESE CHILDREN. This paper presents a proposal to introduce a low-calorie, low-fat (diet) snack/candy bar in China aimed at the target market of overweight children and young teens. The problem of childhood/adolescent obesity in China is profiled. Another section presents a country risk assessment for China and profiles options for organizing a new investment in China. Another section presents an analysis of the children’s market in China, with a tight focus on marketing snacks to children. The final section draws on the information presented in the preceding sections to outline a comprehensive marketing plan for the product introduction, including a discussion of options for raising initial capital; assessment of market entry options; and recommendations on distribution, promotion, and advertising strategies. KEYWORDS: china market entry chinese children obesity chinese marketing new product snack food. Written 2003. 47 pages; 129 footnotes; 54 bibliographic sources. 11,329 words. | $133 |
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