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Academic Term Papers Catalog BRITISH AIRWAYS AND THE INTERNATIONAL AIRLINES INDUSTRY: P.E.S.T. & S.W.O.T.
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| 17207. BRITISH AIRWAYS AND THE INTERNATIONAL AIRLINES INDUSTRY: P.E.S.T. & S.W.O.T. This paper provides an analysis of British Airways’ micro and macro operating environment as part of the international airlines industry. A modified P.E.S.T. (Political-Economic-Social-Technological) analysis is combined with a brief competitive environment profile for the environmental analysis. Based on this background analysis, a S.W.O.T. (Strengths-Weaknesses-Opportunities-Threats) analysis is then undertaken. Recommendations are made based on the PEST and SWOT analyses. Keywords: strategic audit international airlines operating environment British Airways competition strategy. Written 2004. 11 pages; 41 footnotes; 38 bibliographic sources. 2,540 words. | $77 |
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