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WOMEN IN ADVERTISING.


15114. WOMEN IN ADVERTISING.

Historical overview of the use of women in ads, as role models and for sex appeal. Includes a discussion of stereotypes and unrealistic standards, which still exist despite changes that occurred after the 1970s. Concludes with some suggestions for improving the image of women in the media. 17 pages, 53 footnotes, 12 bibliographic references.
  $119
 

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