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Academic Term Papers Catalog THE NORDSTROM COMPANY.
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15808. THE NORDSTROM COMPANY.Using the book, THE NORDSTROM WAY (Spector & McCarthy), this paper compares the company's marketing strategies with the veiws on retailing continued in Walker, Etzel & Stanton's MARKETING text. Nordstrom's strategies are similar to those described in the MARKETING book, but there are certain important variations as well. Nordstrom empowers individual salespersons as a means for attaining a higher level of customer satisfaction. KEYWORDS: company profiles nordstrom marketing strategy employee empowerment, employee motivation, compensation sales. 9 pages; 26 footnotes; 2 bibliographic sources. 2,026 words.RELATED PAPERS: Nordstrom: Dissension in the Ranks?(A) Harvard Case Solution |
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