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SUSTAINABLE COMPETITIVE ADVANTAGE (SCA) STRATEGIES.


15692. SUSTAINABLE COMPETITIVE ADVANTAGE (SCA) STRATEGIES. This paper provides an overview and analysis of the concept of sustainable competitive advantage (SCA) and a discussion of the difference between SCA and a cluster of SCA strategies. Defines sustainable competitive advantage and outlines the history and scope of the concept. Discusses a range of SCA strategies based on generic strategies, the resources-based model, the competencies/capabilities-based model, and the more recent model which stresses the overwhelming importance of human resources and organizational learning and adaptation. KEYWORDS: sustainable competitive advantage organizational strategy marketing strategies. APA Style. 8 pages, 31 footnotes, 6 bibliographic sources. 2,539 words.   $56
 

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