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SMALL BUSINESS SUCCESS & FAILURE.


15074. SMALL BUSINESS SUCCESS & FAILURE.

Based on a review of the scholarly literature, this paper presents an overview and analysis of the key success and failure factors in small business enterprises. Includes a special focus on success/failure in small retail enterprises. Considers the role of financing, human resources, management skills, marketing, personality of the founder, and external factors such as economic considerations and regulatory concerns. KEYWORDS: small business failure success factors term paper. APA Style. 15 pages, 47 footnotes, 27 bibliographic sources. 5,120 words.
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