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"MICHAEL JORDAN AND THE NEW GLOBAL CAPITALISM" BY WALTER LAFEBER (BOOK REVIEW).


15942. "MICHAEL JORDAN AND THE NEW GLOBAL CAPITALISM" BY WALTER LAFEBER (BOOK REVIEW). This paper reviews LaFeber’s book which discusses America’s global dominance and the role of Michael Jordan (as a product endorser) in bringing this about. Argues that LaFeber’s arguments are convincing, despite limitations in his methodology such as reliance on secondary sources. Keywords: sports advertising Americanization. Written 2003. 6 pages; 12 footnotes; 1 bibliographic source. 1,324 words.   $42
 

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